Wow! This book. All technical writers, in particular, should read it.
Common Craft is known for its widely imitated paper-cutout style instructional videos, but in a way this has become a distraction, the “Common Craft style,” I mean. Before reading this book, I didn’t realize that the cutouts weren’t the point. They are compelling, don’t get me wrong. That’s the secret to why sketchnotes get attention, of course- the handcrafted look. But the cutouts are just actors that impart ideas that are simply constructed, and contain context and emotional appeal. They make us feel smarter and build our confidence. A lot of things that attempt to explain our complicated world fail completely by these measures.
Part 1 of The Art of Explanation is concerned with the Plan: what makes an effective explanation, and who is it for? How do you build the confidence of others?
As it happens, just to create this one dubious page of info-cats required a plan that went like this: read, highlight, review, random pages of notes and cat drafts, then sifting these for just a few to include, since running out of room seems to be my main skill as a sketchnoter.
It’s comically challenging, this thing of sketchnoting. I’m keeping after it, though. As LeFever points out, and he is quite right, the act of making yourself produce an explanation increases your own comprehension of a subject – in this case, the importance of why- context and connection. Have those sometimes been missing from my own content as a technical communicator? You bet.