I’m a content writer and strategist.
What kind of content?
- Blog posts
- Web content writing
- Multimedia scripts and storyboards
- Software user interface text and workflow design
- Technical support troubleshooters and articles.
- Policies and procedures
- Storyboarding for infographics and educational art
- Feature articles
- Mobile platform user assistance
What kind of strategy?
- Task analysis – what information people need, and why
- Curation and social networking – bringing the right content to the right people with social tools
- Information architecture: helping web site, software, and graphic designers create products that work for real people
- Research – Finding evidence that your content designs will work, and measuring them after launch
- Audience analysis – what kind of people want what kind of content, on what kind of platforms? What’s the right voice, length, and design?
- Content launches: Coordinating the creation and publication of content supporting a service or product
- I have 15 years of uninterrupted experience in this business, both for start-up companies and for major corporations, including Microsoft and Amazon, where I’ve created and managed content for Xbox, Seagate, Microsoft Office, Microsoft Windows, and Kindle.
- I’m earning a Master of Communication in Digital Media from the University of Washington, degree expected in 2012, where I’ve studied digital video storytelling techniques, the psychology of digital media, intellectual property law, and personal branding strategy, among other contemporary communications topics
- I’m a successful blogger who has built a social community of typewriter collectors online who have staged events, made films, and attracted the attention of the press, including NPR and The New York Times. Relatedly, I’ve published a typewriter-themed literary magazine that is distributed by Microcosm Publishing