UI Writing: A New Look for News Feed

Facebook changed the look of News Feed in March of 2014 to improve consistency across mobile and web. As the UI writer for News Feed, I was tasked with writing a message to explain this change. It would appear at the top of News Feed the first time people signed in.

Like most UI writing, this message was deceptively complex. Understandably, people don’t always like changes. We wanted to make it clear that:

  • This change was based on people’s feedback
  • It improved a few simple and specific things (photo size and design consistency)
  • Its goal was to make Facebook easier to use

There were many other constraints (length, word choice, clarity, imagery) typical to the UI writing experience (about which I’ve written before) but overall the message successfully (and positively) communicated the change, which is always the goal.

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