I tried (and failed) to sketchnote the talk. Early in the discussion, the facilitator told an anecdote about Jeff Bezos: that he used to bring an empty chair to meetings to represent the customer. I dutifully drew the chair, which sat in the center of the page as random phrases began to surround it. I ran out of room 30 minutes into the talk.
I imagined the consumer of my sketchnote sitting in the empty chair I’d drawn. They’d look at the buzzwords I’d written, spread out in wobbly circles on the paper, wondering when they could get up and leave. My sketchnote, I realized, had no information structure — no skeleton. I guess I thought that this sort of thing would create itself as long as I could draw a few things along with the words.
It turned out that drawing is easy, but thinking is hard.